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Pay Per Click or PPC is an advertising method where an advertiser has to make payments for visits based on keywords chosen by them. Pay per click (PPC) Internet advertising is an advertising solution offered by large Internet companies involved in the Internet business of search engines, websites, and advertising networks. Some of the main players in PPC advertising are Google and Yahoo. PPC is applicable for search engines, websites, and advertising networks.

PPC involves bidding on the 'keywords' by advertisers, which they think people would write in the search box. For instance, if an advertiser wants to sell a gold ring, the advertiser would bid on the keyword "gold ring". The user uses this keyword for searching, looks the ad, clicks on it, and buys it. The payment is made by the advertiser only when the user clicks on the ad.

ASearchOnline does ppc campaigns, bid management, as well as collection of reports. The higher the payment for pay per click, the highest the site would appear in the results for the keywords chosen.

Pay Per Click (PPC) is also named in many other terms but the method is same :-

  • Cost Per Click (CPC)
  • Cost Per Action (CPA)
  • Cost Per Impression (CPI)
  • Pay for Placement (P4P)
  • Cost Per Engagement (CPE)
  • Performance Based Advertising
  • Cost Per Thousand (CPT)
  • Pay for Search Engine Ranking

To get 100% Return on Investment in PPC advertising, an advertiser should opt for Google Adwords to reach more qualified leads. We provide PPC advertising services for placement of keywords in top pages of Google with expertise and in depth knowledge of bidding for individual key phrases. Google Adwords provides ultimate facilities and services to bring up your advertisement in any country at any time decided by the advertiser. You can decide which keyword should be placed at what time and in which country with language preference. Along with country specific you can also get your website advertised in region and city specific areas depending upon your business products or business services.

PPC advertising by Google offers different ad formats to place your advertisement as Text Ads, Image Ads, Animated Ads, Video Ads, Local Business Ads, Mobile Ads and lots more. There are different norms of Google Adwords to be advertised for top ranking with most competitive keyphrases.

Benefits of PPC Advertising

Out of all marketing strategies and advertising methods, PPC campaign is the quickest method to be listed on the top pages of search engines with end number of benefits.

  • Instant result within the next second of PPC advertising activation
  • Complete Control over budget
  • Provides facility to target your audience in any Country, Region or City
  • Changing of advertisement content anytime with instant reflect
  • Editing of Budget settings anytime
  • Bidding amount can be changed anytime
  • Anytime can pause, delete or add your advertisement
  • Daily budget can be fixed so that no more amount will be deducted from your account
  • Unlimited key phrases can be added in PPC advertising with instant result

There are various formats of advertising in Google for expanding your business products and business services via PPC advertising in Google.

  • Image Ads
  • Text Ads
  • Video Ads
  • Local Business Ads
  • Mobile Ads

Depending upon the ads there are various norms to be taken care as content sites, search sites, placement targeted campaigns, keyword targeted campaigns, text based and graphics based websites. All ads contain the same number of characters and same guidelines.

On a click on the advertisement it opens up with your website link, there are two options of your website to open. There are four lines for one advertisement for which one link of your web page can be placed and on the first line and last line. When it comes to the last line you can have your own landing page of your service or product page.

To increase traffic and clicks on your ads you need to optimize your PPC advertising, which a SEO expert company can do it properly. As only a professional internet marketing company can help you to generate quality leads with a minimum budget.